Social Media Management

Multi-platform & platform specific strategy

A cohesive multi-platform strategy ensures consistent brand messaging across all social channels, while platform-specific strategies leverage unique features for targeted engagement. Leveraging both can harmonize your online presence and capitalize on the strengths of each social media channel.

My expertise lies in creating seamless brand experiences across Instagram, TikTok, Facebook, Twitter, and LinkedIn, boosting visibility and fostering deep connections with diverse audience segments.

Social Media Profile Optimization

51.2% of people research brands online before making a purchase- make sure your page is up to date with the information they’re looking for. A well-optimized profile acts as your brand’s digital storefront, inviting users to explore further and engage. In today’s digital-first world, a polished and up-to-date profile is crucial for making that positive first impression.

I’ve transformed social profiles into powerful brand assets that attract and retain target audiences with aligned brand messaging across channels.

Short-form video

44% of people prefer to learn about a new product or service via short video content.

Short-form video content captivates audiences quickly, delivering your message in an engaging and memorable way offering the highest ROI of any social media marketing strategy.

Leveraging this powerful tool, I’ve centered many of my strategies around short-form video, offering comprehensive services that include editing, scripting, and filming.

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Content Calendar Planning & Scheduling

Strategic planning and scheduling of content alleviate the pressure of daily postings, allowing for more focused creativity and quality.

I provide a flexible service that takes the time burden of consistent posting off your shoulders. Whether it’s creating fresh content or optimizing your existing assets, I ensure your social media shines giving you the freedom to focus on big-picture strategies and other things in your business.

Analytics & Reporting

Understanding the nuances of social media analytics is key to refining your strategy and achieving your marketing goals. Regular reporting keeps you informed and ready to pivot as your audience evolves.

My approach to analytics involves turning data into strategic insights, which has proven to elevate brand presence and foster deeper connections with audiences, ensuring that every decision is informed and impactful.

Social Media Advertising (Paid Campaigns)

In today’s digital landscape, paid social media campaigns, especially on Facebook, have become essential for cutting through the noise and reaching your target audience. While organic reach has its limits, paid advertising opens up a world of possibilities for precision targeting and measurable results. This strategy also holds immense value on Instagram and TikTok, where innovative ads can captivate and convert.

Event Promotion & Live Social Coverage

With strategic event promotion and live coverage, your event’s key moments are broadcasted, capturing the essence and energy in real-time. This service frees your team to focus entirely on the event itself, fostering genuine connections without worrying about social media updates.

My expertise in live event coverage has successfully amplified numerous events, engaging remote audiences and bringing the event’s atmosphere to them, allowing you and your team to stay engaged during the event.

Social Media Training & Consulting

Delivering targeted training, I can prepare you or your team to take on the digital world with expertise in content creation, engagement, and online reputation management, customizing the curriculum to meet your brand’s objectives.

Benefit from consulting sessions that delve into the nuances of social media strategy, including best practices, content scheduling, and influencer collaboration, designed to streamline your processes and amplify your online presence.

Storytelling

Embracing storytelling in social media is an effective strategy to humanize your brand. By sharing the owner’s experiences and the real stories behind your products or services, your brand becomes more than a logo – it becomes a character in your audience’s daily life.

Through strategic storytelling, including candid owner narratives and behind-the-scenes content, I’ve helped brands forge genuine connections, turning followers into brand advocates and storytellers themselves.

Edutainment

No one wants to sit down in front of the TV and only watch the commercials. Social media is the same way! Don’t just sell to your audience – educate and entertain them!

By integrating educational content with an entertaining twist, you provide value that transcends the transactional, enriching your audience’s experience with your brand. My content strategies are designed to be as engaging as they are informative, ensuring that followers receive value with every view. This approach has not only increased engagement rates but also deepened the audience’s connection to the brand.

Influencer Marketing

Effective influencer marketing starts with the right fit. Picking influencers who genuinely appreciate your brand ensures that their endorsements feel authentic and engage their followers more effectively. My strategy involves working closely with influencers, aligning on brand voice while encouraging their creative expression. This balance maximizes the authenticity of the collaboration, resulting in content that genuinely engages their audience and amplifies your brand’s reach.

User-Generated Content (UGC)

User-generated content is a goldmine of authenticity, showcasing your brand through the eyes of your customers. By curating and sharing UGC, you tap into the power of organic advocacy, enhancing credibility and trust among your audience.

I’ve developed methods to efficiently collect and catalog UGC, creating a resource that allows for easy discovery and utilization of content that celebrates your brand as seen by your customers, enriching your content strategy with genuine endorsements.