Portfolio
Social Media Strategy & Management
Multi-platform strategy and management – including TikTok, Instagram, and LinkedIn. Experience in community engagement and data-driven organic content strategy.
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Engaging Content Creation for Digital Audiences
Experienced creator of short-form video (Reels/TikTok/Youtube Shorts), graphics, and written content designed to engage and convert across social media, blogs, and email channels.
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Community Engagement & Project Management
Streamlines project workflows, elevates customer journeys, and manages online reputations for businesses and personal brands. Out of the box integrated marketing inspiration for community engagement.
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10+ years experience
growing local businesses, startups, and national brands
1000+ videos created
for Instagram, TikTok, and YouTube
15M+ views
focusing on organic edutainment content
Professional Experience
Education
B.A. Mass Communication & Media Studies
Walter Cronkite School of Journalism, Arizona State University
BOSSCAT | PunchListUSA
Social Media Manager
2022-2023
– Launched startup’s first multi-platform social media strategy and presence.
– Created engaging content for Instagram, TikTok, Facebook, and LinkedIn.
– Grew Instagram by over 150% in first 3 months, LinkedIn over 46%. Launched TikTok & had video with over 2million impressions within first 60 days.
– Streamlined content scheduling for consistent online presence.
– Analyzed performance trends for content optimization.
– Monitored competitors to inform strategic adjustments.
Instagram →
TikTok →
LinkedIn →
Yelp
Senior Community Manager
2020-2022
– Continued Costal VA responsibilities moving to manage one of Yelp’s largest local communities and lead @YelpSanDiego the organization’s largest Instagram community, driving significant growth.
– Increased Instagram following to 126K, an 16% uplift, via Reels.
– Produced viral short-form video content that amplified brand reach.
– Collaborated with over 150 businesses on social media features, influencer events, and integrated marketing campaigns to strengthen community relations.
– Educated partners & colleagues on online reputation management and leveraging social platforms for brand growth.
Instagram →
TikTok →
Blog →
Yelp
Senior Community Manager
2018-2020
– Initiated and grew Instagram and Facebook presence.
– Created partnerships with 50+ businesses for influencer events, both virtual and in-person.
– Cultivated and engaged a dedicated local fan base.
– Generated content for Instagram, email campaigns, blogs, and press releases.
– Adapted quickly to platform changes. Pioneered innovative content formats, setting industry trends.
– Orchestrated local marketing initiatives, boosting brand visibility.
Instagram →
Blog →
The Adventure Park
Social Media & Retail Manager
2017-2018
– Social media strategy, growing Instagram, Twitter, and Facebook.
– Crafted website and email copy to engage visitors.
– Led retail operations: product selection, inventory, and display design.
– Assisted with park operations, including HR tasks, hiring, customer service training, and payroll.
– Developed content and fostered influencer partnerships.
-Traveled regionally for social media & retail at other parks.
Instagram →
Instagram (2) →
Website Copy
Early Career
Education
I’m always craving new knowledge and experiences. It took trying out a few different majors and living in a few different states before I could answer that annoying question, ‘what do you want to do when you grow up?’
Why feature degrees I didn’t finish? They taught me a lot about how people think and the importance creating communities where everyone feels welcome. They were key stepping stones, even if I don’t have a diploma to formally validate the insights gained throughout each semester.
Old Dominion University
B.S. Psychology
2013-2014 Incomplete
Valdosta State University
B.S. Early Childhood Special Education
2008-2010 Incomplete
Professional
My early work-history started in roles rich with customer interaction and community building. Adapting to a variety ofexperiences, I honed skills in project management, communication, customer service, marketing, and digital content creation, laying the groundwork for my professional path.
Customer Relations Coordinator
Dominion Virginia Power Contractor
2015-2017
– Project Management
– Crisis Communications
– Customer Satisfaction
– Documentation & Process Analysis
– Team Building & Training
Social Media & PR Intern
Downtown Records
2015
– Social Media for alternative rock band’s national tour
– PR support for tour announcement and on road with local radio stations, bloggers, influencers
– Management & Content Creation for Instagram, Snapchat, Twitter, and Periscope
– Merchandise management
Assistant Property Manager
Pembroke Commercial Realty
2011-2015
– Project management
– Website development & management
– Social Media Content Creation & Community Building: Facebook, Twitter
– Policy Enforcement
– Marketing & Sales
– Community & Partnerships
– Online Reputation Management
Part time experience
Now we’re going way back to my origin story – 2005-2011
– Resident Assistant
– Barista
– Fruit Artist
– Mascot
– Server
– Camp Counselor